What’s a boilerplate?
Boilerplates are the standardized descriptions of companies you find at the end of press releases. They get their name from the analogue days of newspapers, when publishers sent pre-set plates with words to speed up and scale the printing process.
The term can be used derisively now. Boilerplates are unoriginal. Parroted. Lazy.
But, they can be helpful shortcuts.
This newsletter was started as a personal project to help you, curious person, to think beyond the easy and the repeatable - to share interesting articles, original advice and insights and to spur you to think, frame and act differently.
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I also run a freelance PR and communications shop called Boilerplate. Learn more about that here.
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All Q&As are edited for clarity and length.
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The Boilerplate is written by Clare Sayas, a communications professional with more than a decade of experience helping startup founders and technical leaders leverage storytelling to achieve business results. She is currently a corporate communications lead at GetYourGuide, the leading marketplace for unforgettable travel experiences. She has also led PR at brands like as Clue, the reproductive health app and pioneer and Dance, the electric mobility subscription company. Early in her career, she worked at dynamic marketing agencies like Method Communications and the Edelman family of agencies, supporting clients like Okta, A^3 by Airbus, Credit Karma, Bloomberg R&D and Adobe. A graduate of the University of Southern California Annenberg School for Communication & Journalism, she lives in Berlin, Germany with her husband and rescue cat.
