The Boilerplate

#29: "People remember how/when you helped them"

#28: "Be the reliable communicators that AI can’t always be"

#27: "Many traditional agency practices are becoming obsolete"

#26: Campaigns that focus on shifting perceptions, then move people to take action

#25: "Good intentions can only get you so far"

#24: The return of The Boilerplate - and events

#23: In defense of the "creative carbo-load"

#22: How to get out of a career slump

#21: "The playbook era of PR is over."

#20: So you want to freelance? "Don't get caught up on launching perfectly."

#19: For more than internal use only

#18: "Creators are talking and comparing notes"